Popular Gaming Fantasy App Dream11 Acquire Team India’s Jersey Sponsorship for Rs 358Cr

Popular Fantasy App Dream11 Acquire Team India’s Jersey Sponsorship for Rs 358Cr: A popular gaming fantasy app, Dream11 acquired jersey sponsorship of Team India. The BCCI has announced the release of a tender for the team’s new jersey sponsor on June 14.

Dream11 will replace Byju’s as the new jersey sponsor.

As per reports, Byju’s had an optional deal with BCCI until Nov 2023.

But they are deciding to back out of the contract in March. During the tenture of Byju’s, BCCI earned around Rs 5.50Cr for every match in a bilateral sereis.

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This amount dropped to Rs 1.70 crore in games in ICC events due to the placement of the logo on the jersey. It is believed that the amount the richest cricket board in the world will be receiving from Dream11 will be lesser when compared to that during its contract with Byju’s. Notably, the sponshorship rights have been purchased for INR 358 crore.

BCCI’s statement released on June 14 had forbidden certain brand categories from participating in the process. While “Real Money Gaming” was on the list of categories that were prohibited, an exception was made for “Fantasy Sports Gaming”.

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As per the report, industry experts have mentioned how there has been a lack of interest shown by brands despite BCCI lowering the base price.

Dream11 has been associated with the BCCI, albeit in a different capacity, as they were the title sponsor in the Indian Premier League (IPL) back in 2020. It is one of the oldest and most popular fantasy platforms going around. Some of the most sought-after current Indian cricketers are associated with Dream11 to promote the brand.

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(With input from CricTracker)