Facebook has introduce a new feature for News Feed titles “Why am i seeing this posts” to help users control news feed. Now you will be able to manage posts and ads in news feed, get context on why they are appearing and take action to further personalize what you see.
Following scandals surrounding the social networking giant on misusing user-information for ad targeting. This feature comes as Facebook’s first to explain to uses exactly how the Feed gets personalized on the platform.
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Ramya Sethuraman, Product Manager shares, This is the first time we have built information on how ranking into the app. Company also working on “Why am i seeing this ad” feature which was launched in 2014.
He added, We have received valuable feedback over the years that has helped us expand the information. We share with people about the ads they see.
With the improvements, facebook aims to make it easier for people to take action to arrange their News Feed as per choice.
Both updates are part of our ongoing investment in giving people more context and control across Facebook.
Input from (Livemint)