Facebook introduced its short-form video app, Lasso in a bid to take on TikTok. Now, the app is set to launch in India this year. WhatsApp was spotted working on Lasso integration as well, hinting at big plans from Facebook’s end regarding the short-form video app.
As per the EnTrackr reported, Lasso will be introduced in the Indian market this year, and Facebook looks to leave no stones unturned to give tough competition to TikTok. The social media giant reportedly looks to launch the Lasso app by May this year.
“Facebook Singapore has been working with a team of a dozen people to prepare for the launch since October,” said one of the two people cited above, on condition of anonymity. “They have been mapping several aspects that triggered the growth of TikTok in India through third parties,” a source familiar with Facebook’s plans told the publication.
Facebook Lasso is providing WhatsApp integration. This means videos created on the app can easily be shared on the messaging platform.
A tweet by reverse engineer Jane Manchun Wong has given us insights on the integration. Screenshots in the tweet show a Lasso link working on WhatsApp in PiP mode.
The company is working on an aggressive strategy to bring creators on board and lure influencers to switch from TikTok to Lasso. “Lasso is looking at onboarding influencers and celebrities by promising a minimum guarantee which is higher in amount when compared to what TikTok offers them right now”, NDTV suggested.
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