Facebook has been battling the menace of fake news for long time now and despite its next efforts the problem seem to have no where close to being contained.
Social media giant has figured out a way to tackle the problem from its roots , its mean targeting the people sharing information on its platform. and so the company has started scoring its users on their trustworthiness .
facebook has begun to assign its users a reputation scorer predicting their trustworthiness on a scale from 0 to 1.
the Washington Post reports, previously undisclosed rating system gives people a trustworthiness grade on a scale of zeor to one.
Tessa Lyons, who is leading Facebook’s efforts to fight misinformation, said the move the is part of the social media gaint’s push to suppress fake news– an issue that came to prominence during the 2016 campaign.
it is not uncommon for people to tell us something is false simmly because of the story to they are intentionally trying to target a particular publisher, Lyons told the post.
Facebook, like many other tech companies, relies on its users to flag off objectionable content. however , as more number of people got and access to this option, they started misusing it to falsey report content as untrue.
It is not uncommon for people to tell use something is false simply because they disagree with premise of story or they are intentionally trying to target a particular published, Lyons told the publications.
the company is taking the figure to the public and scoring who have a history of falesy flagging information as untrue. besides the trustworthiness score, the social media giant is also monitoring people who have a propensity of flagging content as problomatic and the publishers who are generally deemed as trustworthy by the users.
it remains uncertain all criterion that the social media film will deploy to determine a user’s score and in what ways the company would be using the score.
reports of Facebook deploying a trustworthiness score to rank users first surfaced in January this year when Mark Zukarberg said that “the company would allow users in the US to rank publications and boost the ones that are considered reliable by the users.”
There is too much sensationalism , misinformation and polarization int he world today.
We decided that having the community determine which sources are broadly trusted would be most objective, Zukerberg wrote in a post back in Jan , responding to the allegation that the company did not do enough to curb the spread of fake news on its platform.