BLACKPINK collaborates with PUBG to hold the first in-game concert ‘THE VIRTUAL’: Get your gamer mode on BLACKPINK coming to your area via PUBG Mobile. The K-Pop sensation girl group has announced that they will perform a virtual concert in PUBG Mobile’s in-game virtual world later this month.
Titled BLACKPINK: THE VIRTUAL, the upcoming event will run over two weekends, first between July 22 and 23 and then between July 29 and 30 in North and South America.
The event will be held between July 23 and 24, and again from July 30 to 31 in other countries.
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The PlayerUnknown’s Battleground Mobile game (PUBG) will provide a platform for the K-pop sensation’s in-game concert, titled “The Virtual”.
A representative of the group’s label, YG Entertainment, shared that the in-game concert has new features to which fans can look forward to. They stated:
“In addition to the members’ three-dimensional avatars, the three-dimensional sounds and performances will come to life through the high-quality technology of the game production company PUBG.”
“BLACKPINK will reveal a special track at “The Virtual.” The concert that will take place in the virtual world will provide fans with a unique new experience. In particular, the performances will be completed with motion capture, adding a lifelike vibe similar to the real deal.”
With this surprising collaboration, the four-member girl group has become the first K-pop artist to hold an in-game concert.
This is the second time that BLACKPINK is collaborating with PUBG since the popular game used the group’s songs as the lobby background for PUBG Mobile from their 2020 album The Album.
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