The Tech giant Google is reportedly interested in purchasing US-based social video app Firework that lets users share short videos like TikTok. Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but talks with Google are further along, The Wall Street Journal reported.
Firework entered in India in last month was valued at more than $100 million in fundraising earlier this year. Firework is part of a suite of apps created by Loop Now Technologies, a startup that focuses on next-generation consumer mobile applications.
TikTok allows users to post 15-second short videos, where Firework allows users to create 30-second videos and with Reveal, its patent-pending technology. It will allow creators to take both horizontal and vertical video in one shot from their mobile device.
The app is available for both Android and iOS platform with over a million registered. Sunil Nair says that My vision fo Firework in India is to become more relevant. And give our users every opportunity to stay meaningful and seamlessly experience a new view from their lens.
Last year, Facebook revealed a stand-alone app called Lasso to compete with TikTok. The app is currently available in the US, users can record themselves dancing. And lip-syncing to music, similar to what they can do on TikTok.
Facebook recently roped in former Google employee Jason Toff for a key portfolio. And the speculation is rife about the social networking giant preparing the global launch of its short video-sharing app.
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