Ola has launched Ola Drive a car-sharing service. The service has been initially rolled out for users in Bengaluru with Hyderabad, Mumbai, and New Delhi to follow shortly. Ola Drive will appear with a new category on the Ola app. The service is being rolled out to users in Bengaluru through pick-up stations across different residential and commercial hubs.
Ola said that it intends to host a fleet of 20,000 cars by 2020 build and scale up to Ola Drive service across several Indian cities. The company currently has over 200 million subscribers. Which makes Ola Drive the largest user base for a car-sharing service in the country.
Ola Drive will enable users to design their own package, controlling from the number of kilometers and hours, to fuel inclusion. All Ola Drive across segments will come equipped with Ola’s connected car platform Ola Play, enabled through a 7-inch touchscreen infotainment device. And will include GPS, media playback, and Bluetooth connectivity.
Users will also have access to the platform’s support and safety features such as a 24/7 helpline, emergency button, and real-time tracking. The service will also include roadside assistance.
In the first phase of its roll-out, Ola Drive will be offered as a short-term self-drive car-sharing service as we lool introduce long-term subscription, corporate leasing, And more options in the times to come, Srinivas said.
He added, “We are very excited to launch the Ola Drive category to consumers. A big step towards building a holistic shared mobility landscape in India. India’s car-sharing market has immense potential and opportunity, which is yet to see a large-scale investment in technology and operations to make the model viable”.
Our expertise in serving millions of customers through a large fleet of vehicles across 250 plus cities has been instrumental in making defining India’s car-sharing market in the next decade.
Users initially said that customers will be able to choose to book a car of their choice for as little as two hours by paying a security deposit starting at Rs 2,000. But later the company has clarified that it is waving off the security charges.
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