YouTube channels that currently have verification will no remain verified, the company announced on Friday evening in a tweet by its chief executive. Youtube announced sweeping changes to its verification system on Thursday. Notifying a slew of high-profile YouTubers that they’d soon lose their checkmarks.
Susan Wojcicki, the CEO, has apologized to creators on the platform for the company’s sudden and highly unpopular decision to revoke their Verified badges.
A few hours earlier, Wojcicki said, I’m sorry for the frustration hurt that we caused with our a new approach to verification. While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns & we’ll have more updates soon.
YouTube revealed changes to its verification policy, which resulted in several popular creators receiving emails alerting them about losing their verified status. Creators have time to appeal the decision before the policy goes into effect at the end of October.
The new policy is supposed to ensure that verification is given to creators, brands, and artists. They are prominent both on YouTube and outside of it and who are at risk of impersonation.
According to YouTube, the new verification policy is more in line with how companies like Facebook, Instagram, and Twitter approach handing out a checkmark. The company wants to ensure that if people are looking for a specific account, like cooking magazine Bon Appetit’s popular YouTube channel, They’ll be able to find it. The Result, however, is that if another popular YouTube account is going by Bon Appetit, They’ll lose their verification status.
Many YouTubers, some with millions of followers, made their disappointment public. Beed doing YouTUbe for 5 years, I post 2 videos a week, 950,000 subscribers… YouTube email me today that my channel has been unverified. The verified badge is only for
Via: The Verge
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