After Rashmika, Shubman Gill’s Deepfake with Sara Tendulkar: A few days after Sara Tendulkar and Shubman Gill, a supposed couple, fell victim to a deepfake incident, so did Bollywood actress Rashmika Mandanna. A photo of Sara and Shubman went popular on the internet on Wednesday. As they stand for a photo, Sara is seen giving the famous Indian cricket player a hug.

But as it happened, the image was modified. On her brother Arjun Tendulkar’s birthday, Sara Tendulkar shared the original photo of the two of them on Instagram.

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The emergence of deepfake technology has raised a lot of concerns among people, especially women. And therefore, it is important to identify these kinds of malicious AI-generated images and videos.

The Central government on Tuesday issued guidelines to social media companies to address the identification and removal of deepfake videos.

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The Ministry of Electronics and Information Technology has mandated that social media companies should take swift action within 36 hours to remove the deepfake videos.

Failing to do so may result in legal action under Rule 7 of the Information Technology (Intermediary Guidelines) Rules of 2021.

The guidelines issued to social media companies

Vigilance and Identification: Companies are urged to exercise appropriate caution and implement measures to identify false information and deepfake content.

Timely Action: Swift action should be taken within the specified time frame as prescribed by the IT Rules of 2021.

User Responsibility: Users are explicitly instructed not to host or promote any misleading or deepfake content.

Reporting Mechanism: Any such content reported by users should be promptly removed within 36 hours.

Compliance and Accountability: Social media intermediaries are reminded that failure to operate in accordance with the relevant provisions of the Information Technology Act and Rules may result in punitive action under Rule 7 of the IT Rules of 2021. Such non-compliance could also expose the organization to the loss of protections under Section 79(1) of the Information Technology Act of 2000.

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Star Footballer Neymar’s Girlfriend and Newborn Baby Escape Kidnapping Attempt: Brazilian footballer Neymar’s girlfriend Bruna Biancardi’s house was invaded and robbed by three criminals in Cotia, Sao Paulo, Brazil.

The influencer and the newborn were not home at the time of the attack, however, her parents, who were home, were tied up. They have not sustained any injuries, as per a report in Sky News.

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A statement by the Sao Paulo Department of Public Security said, “According to reports, three armed men allegedly entered the residence and overpowered the 50-year-old and 52-year-old victims. The suspects stole purses, watches, and jewellery.”

When the neighbors saw strange activity in the house and summoned security, the group left the area. The police have taken into custody a man who is 20 years old.

They added, “A 20-year-old man was arrested in the act. The second perpetrator has already been identified and efforts are underway to identify the third, as well as arrest them.”

According to the Municipal Civil Guard, two suspects were armed and were looking for Ms Biancardi and her newborn Maive. The 20-year-old man, who has been arrested, is a resident of the building where the Biancardi family has a house. It is suspected that he would have allowed the other two people to enter, as per a report in Marca.

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Bruna Biancardi took to Instagram stories and said, “Material things are recovered, the important thing is that everyone is OK and that the people involved are being found.” The star footballer also took to social media and said that it was a “sad day” with two bad news. “First was the attack that Bru’s parents suffered, but thank God everyone is fine!” Sharing the other news, he said his friend had died.

Meanwhile, the Al-Hilal superstar announced the birth of his daughter with his girlfriend Bruna Biancardi last month. The two have kept their relationship relatively under wraps, however, in 2022 they made their Instagram debut by sharing a few photos together.

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He shared a series of adorable photos on X (formerly Twitter) with the little one and thanked their child for choosing them. “Our Mavie arrived to complete our lives,” Neymar wrote in Portuguese. “Welcome, daughter! You are already very loved by us. thank you for choosing us,” the footballer added.

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