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Instant Messaging App Hike shuts down: Here’s why

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Instant Messaging App Hike shuts down: Here's why

There are various instant massaging apps available for users to stay connected with their family and friends. WhatsApp is the most popular messaging app.

In 2012 Hike messenger launched, but after some time, it starts falling because foreign messaging apps like WhatsApp have influenced people globally. Hike Sticker chats as it was also called the largest Indian freeware, cross-platform instant messaging application.

By August 2016, Hike had close to 100 million registered users and also supported 10 regional Indian languages.

Kevin Bharti Mittal wrote on Twitter, “Today we’re announcing that we will be sunsetting Sticker Chat in Jan’21. We thank you all for giving us your trust. We wouldn’t be here without you.”

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There is no clarity regarding why the company is shutting down its service. The users of Hike Messenger can get their conversations and data downloaded from within the app itself.

Hike has received large investments over the years, netting US$$261 million, with US$175 million coming from Foxconn and Tencent in 2016; that round of funding valued the company at US$1.4 billion.

But uptake flagged, as WhatsApp continued to dominate the Indian market. In December 2019, Hike had 2 million monthly active users.

For comparison, Signal, which is run on a not-for-profit basis, added over 30 million installations just this month.

The reason for instant shutting down is not disclosed by the Indian instant messaging app Hike. As the brand is all set to replace Hike Messenger with Vibe and Rush.

Both these applications will be available for download on both Android and iOS platforms. So all Hike Mojis will accompany you via Vibe and Rush. So you won’t have to worry about it.

Source: IndiaToday

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